Digital marketing has become quite a big business industry in the past decade. With strategies like SEO, PPC and, lately, with the usage of data-oriented architectures, the world of digital marketing has approached a big variety of front-end related technologies. In 2020, it’s mandatory to keep in mind that a solid digital marketing strategy won’t be enough if the site’s architecture isn’t ready for it. Let’s analyse the best practices for front-end development if your business or your client(s) is heavily relying on digital marketing.
HTML Hierarchy: Simple Fixes, Big Results
HTML is the foundation of every front-end scenario, strategy, plan. The “standards” when it comes to HTML being applied to any form of digital marketing (content, search or paid traffic) have changed a lot in the past couple of years, especially in regards to search and its behaviours. In 2020 (and beyond), having a not-so-well formatted HTML hierarchy is extremely negative: search-wise, the usage of specific tags such as headings (organised properly with h1,h2,h3 and so on) could guarantee featured results upon SERP (Search Engine Results Page), effectively boosting the success rate of any SEO-related campaign. Correctly formatting HTML takes a couple of minutes if your content is already written and can drastically help your site’s presence upon search.
How To Elevate Your Graphics For UX
Mobile Front-End: The “Underdog” Rising From The Bottom
Mobile traffic has surpassed desktop traffic in the past couple of years and it’s definitely set to grow even more as a trend. With this in mind, it’s quite easy to understand why mobile front-end has also become a big part of every front-end dev’s diary: a lot of JS frameworks (always known for being “bulky” to implement on mobile before Bootstrap) like React have made possible an almost complete translation from desktop features to purely mobile ones. It’s very important to understand the power of such frameworks within a mobile environment, as they heavily and tangibly speed up the site’s loading times, another extremely important part of both SEO and UX.
A team of app developers in the UK have stated how developing Agile-oriented PM strategies with their digital marketing team has helped in ensuring extremely positive results in smaller timeframes, proving how front-end development with mobile targets is expanding rapidly.
Combining Data Science And Front-End
Costs And Outsource
Web development, becoming more and more complicated as time passes by, isn’t that cheap anymore. It’s definitely easier to approach front-end related builds since the release of CMS like WordPress, Shopify and Magento, but there are definitely a lot of different micro and macro elements which still require expert programmers, especially when digital marketing-related. With this in mind, it’s quite easy to understand why many companies decided to outsource their front and backend development tasks to Indian, Ukrainian and Brazillian devs. Naturally cheaper and very useful for bigger tasks on (presumably) big sites, cutting costs for development has become quite a trend within the digital marketing sector, effectively questioning the matter of having an in-house developer.
Considering the current job’s market, we can see already how job roles like “marketing tech lead” and “head of martech” are being created from either small and big companies. The future of digital marketing is definitely front-end based.