Social Media Advertising

“Big Data” is an industry term that really sits at the heart of how we manage our Lead Generation. Using clever ways to deep dive into this Big Data and find the end-user ( your customer ) for you is where we add value.

Facebook Ads

We offer this structured Facebook Advertising Lead Generation service to develop a database of targeted leads

How we do this

The process runs through a targeted Facebook ad with some form of lead bait (i.e Ebook ) to a landing page where prospects leave their details if they would like a copy of the lead bait. Details get stored in a database for email or other marketing.
• The deliverable of this service is the database of targeted leads for ongoing nurturing and marketing, at a cost per lead that is very attractive.
• One benefit of this style of advertising is that often leads are acquired at a cheaper cost than from a single AdWords Click
• The service requires a budget for Facebook which is NOT included in the service fee.

Google Ads

Our Google Ads certified team understands what it takes to develop a great Google advertising strategy for your business. We focus on creating targeted campaigns that are cost-effective & profitable.

How we do this

– Research & Discover
In the initial stages, we understand and research the client’s business as much as possible, including its complexities, target audience and industry forecast.
– Competitive Research
Our experts will analyze your business, its industry and who the different players are in the market that is creating competition. We use industry-leading software SEMrush to research and analyze the digital advertising footprint of your competitor campaigns.
– Comprehensive Account Analysis (Only for Running Accounts)
Without an understanding of historical data and competitive analysis in Google Ads management, you can’t drive a campaign to success. The most important asset available to us is your historical account data. Our Google Ads specialists focus on both aspects to meet your advertising needs and generating maximum results.
– Build Strategy & Campaign
Our research and analysis will jointly change into an effective PPC strategy. Our Google Ads specialists draft a complete action plan and strategies that will deliver the best results to achieve your business goals.
– Optimize, Grow & Repeat
Campaign Ads will be tested using A/B testing methods to determine which ads lead to the highest clickthrough and conversion rates. Our experts will make sure that your Google Ads campaign is properly optimized to achieve business goals.

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