Ways to make your website SEO-friendly in 2021
A website is as crucial for a business nowadays as brick-and-mortar stores were in the past. If you don’t have one, it’s like your company doesn’t exist. These days, a site can be your shop window, a counter for selling wares, or a contact center. As a matter of fact, it can be all three of these things at the same time. However, it can be only as useful as you make it. If your competition shows up higher on the SERPs, you’ll have difficulty reaching your target audience. To help you get in front of them, we’ll share a few ways to make your website SEO-friendly in 2021.
As you already know, SEO can help your business in many ways. But the main benefit of getting a good score is that your site will be visible and ranked well. If you pay attention to all the right things, customers shouldn’t have a hard time finding you. On the contrary, they’ll see your site anywhere they look online.
But what are these things you should focus on? Let’s take a look.
Find out the best ways to make your website SEO-friendly in 2021.
Use responsive design and connect to mobile users
Responsive design is one of the crucial things when it comes to making your website a success. If you want your site to be SEO-friendly, you can’t go without it. But, what is responsive design exactly?
It allows your website to adapt to any device the user is utilizing. So, they can search through your pages on a phone, tablet, or laptop. No matter what they pick, they’ll see the best version of the site for the device they’re using.
If you don’t go with it, people who visit your site on their phones will see a desktop version. Text will be tiny, they won’t see the images, and clicking on links will be trouble. So, they’ll leave, and that will send a bad signal to Google.
As experts from WP Full Care love to put it, the importance of an SEO-friendly website is in that it keeps traffic on your page for longer. If people spend a lot of time on a page they click on, for Google, it means they have a good time, so it’s much more likely for it to recommend the page to other users. And that’s the effect you want to produce.
Create the right kind of content
If you want to have a successful website, you must have a content marketing strategy in place. Content is the king for many reasons. It drives traffic to your site, engages your leads, and you can use it to build credibility in your industry. Now, there are a couple of things you need to think about when it comes to content, and these are:
- Picking the kind of content you want to make
- Choosing your topics
Regarding the former, you don’t have to only go for one type of content. People love to consume different kinds of formats, so feel free to get creative. However, you should know that long blog posts will bring you the most engagement, and videos are a close second. So, keep that in mind when making your strategy.
And when it comes to the topics for your content, things get a bit tricky. You want to find something that your audience wants to know, but that’s hard to find online. You can also work on the topics already well covered, but you have to find a way to be interesting and talk about them like no one else. One of the best ways to make your website SEO-friendly in 2021 is to be unique. And trust us, that sounds a lot easier than it really is.
Text content will still get you the most engagement, but the video isn’t that far behind.
Improve your page load time
Your website’s load time is an essential factor in your SEO friendliness. The quicker your pages load, the faster the users will get to the information they’re after. So, you’re eliminating the risk of them bouncing to a competitor’s site.
To improve your load time, first look at the images on your site. They’re great additions, but if they’re too large, they can make a mess and slow down your pages almost to a halt. Compress them, and your site should run more smoothly.
On the other hand, there are many more things that can make your site run more slowly, deeming website maintenance necessary. To keep it running at all times, you need to maintain your website correctly and on schedule. The last thing you want is to find out that your site has been down for a whole day because of a bug that you could fix in five minutes.
Connect to social media
You can connect your site to social media and get a lot of publicity and engagement from it. Make it possible for your visitors to share your content directly from their profiles, and that will bring you more engagement and chances to sell.
Moreover, if you show your social media profiles on your site, people who stumble upon it will know right away that you’re a legit business. Google’s algorithm also likes to see your site and social profiles connected, so you’ll get a pat on the back there, as well.
And finally, you can use social media to promote your business. Some networks like text-heavy promotions, while others are all about pictures. Of course, there’s no reason why you should utilize them both. The more channels you’re on, the broader audience you can reach, and that’s always good for business. Learn how to make your brand stand out on social media and get to your customers through their preferred channel.
More than half of the world’s population is on social media, so your site needs to be connected to them.
Now, you know some of the best ways to make your website SEO-friendly in 2021. However, these aren’t all of them. There are so many things you can do to attract the attention of both search engines and visitors. But what you need to understand is that the people are who you want to please. If you make them search for your site and stay on it, Google will boost your rank. Make your site attractive to your visitors, and you will have done almost all the job. It’s as easy.
Meta: Get to learn more about the ways to make your website SEO-friendly in 2021. Find out what you should do and what you should stay away from.